Following a legend is hard — at apple or anywhere else

December 18, 2008 at 2:25 pm | Posted in Business | 1 Comment
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There’s a lot of talk lately about Steve Jobs. Here’s a representative post of many that I have seen lately. However Apple handles this, I think it’s nearly a no-win situation for the next person who is going to take over.

This is a huge problem in sports. Following a legendary coach is tough for several reasons:

1) If you succeed, it wasn’t really you… it was you just riding the coat tails of the guy before you.

2) If you don’t advance the organization, it’s all because of you and the guy before you would have certainly done better than what you produced.

3) Your comparisons to the legend will only get worse because his image will grow in lore over time.

4) In some cases, the legend hangs around in the shadows just enough to never quite let you step out of his shadow.

So what is Apple to do? It will be interesting to watch, but my bet is that they will go through a lull of sorts when Jobs decides to step down. For me, following a legend is a tough situation with very little upside. I’d rather step into a disaster and build it up or start afresh somewhere. But that is a personality thing. Someone will definitely be ready and willing to take over for Jobs. Will be interesting to watch when it happens.

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