why did I buy a Mac?

September 3, 2008 at 11:20 pm | Posted in Technology Trends | 2 Comments
Tags: , , , , ,

By almost any measure, the Mac buzz and adoption seems to be rising, thanks in part to people like me who have bought one after years and years of being in the PC world.

The commercials are good, but the commercials have been good for a long, long time.

The iPod and iPhone are good, but that had nothing to do with my decision. (in fact, I LOATHE iTunes)

From a product differential standpoint, I would argue that the Mac has held even greater differentiation in times past than it does now.

I have known all of this for at least 15 years, but I only now bought a Mac. I’ve been spending a lot of time thinking about why because I believe there is a larger business dynamic involved.

I think I bought a Mac primarily because the personal computer (both Mac and PC) is becoming largely irrelevant to my “personal” (read: at home, non-work) computing, which actually freed me to make a more specialized purchase.

See, when I bought my Mac, I was kinda worried about all of my Windows apps. But then I realized that my work laptop is never more than 4 feet away and when I thought about what I did that was dependent upon Windows that wasn’t work related, it didn’t seem like much.

Turns out I was right.  I didn’t miss hardly any of my Windows apps when I made the switch. In fact, I was downright stunned at how much time I spent in my Flock browser more than anywhere else. I haven’t used a fat-client email program for personal use in years. I am using Google calendar more as of late. When I do need to read a Microsoft Office doc (which is getting less and less frequent in personal use) I just open it in OpenOffice and I get by just fine.

Because I no longer *needed* the personal computer for “personal” home use, I was free to make a purchase based on a specialized need–in my case, making DVDs of the kids. I think equally so, users who have wanted to try and find out what all this Mac stuff was about, are now more free to try it without worrying that they will be cut off from the lifeblood of apps that they use regularly. Facebook, MySpace, Gmail, Yahoo Mail, Twitter, OpenOffice, Adobe PDF files, YouTube… none of them care what OS you run.

If I’m representative of a larger market demographic, then this is a shift that is going to continue to have large market and technology implications. More to think about on this one…

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2 Comments »

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  1. This aligns with why Google built Chrome to be so minimalist: they want the browser to interfere as little as possible with the web, because they want you spending as much time as possible in the web. Building their own browser and getting it to be as user-friendly as possible is an interesting way to do that. Make a good enough alternative, and it forces IE not to hijack the user experience. People don’t have to switch to Chrome for it to have an effect on the market. (I hope.)

  2. I thought you got a Mac because you loved the ads and Douglas raved about his for so long (oh and that Vista was doo doo of course).


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